Give Life Every Advantage
A national campaign with specific targets in VA, give life every advantage leverages all platforms and media types. It consists of a paid and earned media push, geo-targeted broadcast and streaming commercials, physical environmental graphics, and social media partnerships.
Campaign Landing Page
A hub to house it all. The digital content strategy focused on driving viewers to the landing page to ultimately sign up as organ, tissue and cellular donors. Here they can find the whole story and answer any remaining questions on their journey to registration. The page allowed us to track inbound metrics and house pixels providing insight to which individual pieces were driving the most engagement
Content Marketing
Consistent styling and tone was applied across multiple touch points both in print and digitally. Airport ads, environmental graphics, broadcast advertisements, social media — we utilized both paid and earned media to promote our message as loud as possible on what could be considered a shoestring non-profit budget
