Dermacell Product Launch
Dermacell launched as a premier regenerative wound solution in the US and other markets internationally. Dermacell is a family of regenerative wound solutions optimized for treatment of critical conditions such as non-healing diabetic wounds, burns, and post mastectomy breast reconstruction. The product can — and does — restore the lives of people in need. The trick is navigating multiple markets, reimbursements in healthcare, and reaching a niche audience.
Product Launch Video
The Challenge — Make a tissue graft product launch feel exciting.
The Answer — environment and cadence.
Creating a House of Brands
Brand unity was achieved through consistent use of a portmanteau, modifier, and typographic treatment.
Tradeshow
Marketing
Reels
Real up close product video at a unique aspect ratio made trade show presence standout, provided maximum real estate for messaging, and gave the whole wound portfolio a cohesive look and feel.