Branding Complex
Scientific Processes
Truvivo is a Microphysiological System (MPS) — Unless you have a Ph.D. in cellular research the name of the platform itself can be confusing. The uses of the product and it’s processes are no different. The challenge was to create clear on brand messaging and compelling visual communication that resonates with customer personas Truvivo pertains to. The answer was in breaking down the message to it’s most simple form. Truvivo provides human relevance and customization to research and drug discovery reducing the need for animal models.
Process Communcation
Designing a simple, cohesive, and clean visual system helped us explain the complex processes and customizations achievable with the Truvivo platform
What it Does
LifeNet Health’s Truvivo platform allows scientist to run drug toxicity tests through simulated in vitro human models. It mimics how the human body would absorb the drug and the order in which it would run through vital organ systems. It gives the researcher the flexibility to rearrange those systems in contrast to existing fixed models like the “organ on a chip”.
Truvivo provides human relevance by not relying on animal models and allowing the flexibility to rearrange absorption order (lungs, liver, kidney vs stomach, intestine, kidney, etc).
Branded Marketing Campaigns
Your human-relevant life science solution. The message was carried consistently across product launch materials, printed collateral, and digital platforms. Email campaigns were run through mailchimp and 1:1 marketing practices were employed through the use of polygonal targeting
A Digital Hub for
Everything to Live
We created a product launch page within LifeNet Health’s existing LifeScience’s site for all of our marketing efforts to point back to. Here we could capture leads and and see how people were engaging with our brand
