Paper Sleeve
Paper Sleeve is a small team serving up hot soups out of a converted trailer. Everything comes in a cup— everything gets a sleeve. When two restaurateurs in Norfolk, Va, came to me they had a handful of “grandma’s” soup recipes and the idea to start a soup cart. No name or real concept. Together we decided everything would come in a cup and everything would get a sleeve. Thus the paper sleeve was born.
Soups Up
The sleeves and cups themselves became an easy ways to build in branding that naturally disseminates itself around the area of the trailer. Design also provides color system for organization.
Marketing Language
When creative writing for a soup company— the world is your oyster cracker. It was too much fun switching toppings for “swimables” and playing in the world of soup when it came to branded language for Paper Sleeve.
