Have you had The Talk?
The Talk campaign was a joint initiative between Donate Life America and LifeNet Health to reach out during the opportunity that exists among teenagers as they apply for their drivers license. It was important to create a message that would resonate with this younger audience without feeling cut-off from other demographics.
Conversation around end-of-life decisions such as donation can be difficult to approach but are a crucial step in the process. “The Talk” campaign focuses on the importance of sharing thoughts and decisions around donation while playfully nodding at the relation to some of life’s other “tough” topics.
Iterations & Evolutions
As the campaign gained we wanted to give it a breadth of fresh life as we approached it’s second year. We wanted to keep both visual alignment and the same playful feel. the answer was adding in a level of personification so the the communication pieces themselves felt as though they were also participating in the conversation.
Join the conversation
The playful nature helped broaden our audience and soften what can often be a tricky topic to discuss.